MAKE ME CUM ALIVE

Delving further into the concept of queer masculinity and the subversion of masculine archetypes. With this collection, creative director Benjamin, draws on the historical behaviours of homosexuals when it comes to sex, and in particular the act of cruising. He envisioned the lineup of looks as different characters stood at the urinals in a men’s bathroom- characters from different backgrounds and aesthetics coming together with a shared act of sexual expression. As with the brands first offering, garments are pulled up, down, unzipped, and stretched to represent the impressions of a romantic encounter and the act of being undressed.